RHODES QUALITY JUICE

Genre:
TV Commercial

Deliverables:
⁠1 x 30sec TVC
1 x 20sec Cut Down
1 x 10sec Cutdown

THE BRIEF was to create a traditional TVC to highlight the new juice slim packaging, the quality and taste of Rhodes Quality juices, and the brand’s “Go with Goodness” positioning. The focus was on creating a sense of vitality and organic freshness, with an upbeat and refreshing tone to build brand love and drive sales. Key messages include “Go with Goodness,” 100% juice, and the promise of a new look with the same great taste.