UP WEAR: KEEP MOVING

Genre:
TV Commercial

Deliverables:
1 x 40sec Ad

We embraced the challenge of crafting a concept and script that would make UpWear’s video stand out in the crowded activewear market, with a focus on running. By selecting a unique backdrop and model, we infused the essence of UpWear’s core values into the project: a mission to inspire movement, promote happiness, and foster health.

Produced and directed by Nini Conradie and brought to life by JJ Osborne behind the camera as Director of Photography, this video beautifully captures the heart of UpWear, showcasing how their activewear empowers you to move freely and live your healthiest life.